Archive for August, 2010

Context Data Mining

August 31, 2010

A lot of companies are placing big bets that location services similar to Facebook Places are going to significantly change marketing, advertising and social networking in the coming years.  While some are still skeptical, I think leveraging the data mined from location services (or from a number of other places for that matter) will help in context aware applications.  Context aware applications are capable of giving us relevant information based on where we are located and/or the activity that we are performing.  The CNN money article Data mining your digital footprints speaks about two really cool “context-aware” applications worth reading.